Hi, I’m Jayne…

I am a designer, specialising in digital (CAD) embroidery, machine embroidery, embellishment, fabric manipulation, beading and hand embroidery. I previously designed for high street retailers, suppliers and catwalk designers, designing for women’s fashion, embroidery, print, kidswear and lingerie design.

Pixel floral 2014

Pixel floral 2014

I’m currently working in the studio, designing and creating a new collection of conceptual swatches and garments for AW 17/18.  Inspiration stems from numerous sources but in particular, cross stitch and tapestry stitch embroidery, vintage lace and textiles.

Exhibiting at Premiere Vision Paris, September 2015

Exhibiting at Premiere Vision Paris, September 2015

Through a developing technique of sketching and collaging studies of florals, textures and geometric patterns, I develop and work these into designs by hand and then transfer them to embroidery software and work back into them to create stitch files.   I like to mix digital embroidery with texture and hand and machine techniques onto premium fabrics through layers of intricate stitch and colour.

Jayne Goulding

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